Kelsall SEO is an internet marketing company specialising in search engine optimisation for businesses. For more information call us at 0161 956 3842 or visit our website at http://kelsallseo.co.uk
The time for your new business venture has come. You have completed the testing stage, and your packaging design is totally pristine. You have to be 100% sure that you effectively market what you offer to your target audience.
In order to do this, it is crucial to use the most modern methods of search engine optimisation (SEO). Below you will discover three reasons why video marketing is a must-have for promoting your new product. By implementing proper video marketing tactics, you can truly stand apart from your business competitors.
1. The Internet Is Everyone’s Go-To Source
Today more than three billion Internet users get online via their computers, smartphones, and tablets. To further expand on this topic, take a look at some more specific statistics:
– On a daily basis, 100 million people view online videos. This includes a significant amount of advertisements.
– Almost half of the people who get online watch a minimum of one video per month.
– The average Internet user will watch about 17 full minutes of video advertising per month. If you break that down into 30-second advertisements, that is 34 individual ads per month.
From these simple numbers, it is pretty clear that you have the world in your hands when you take advantage of video marketing.
2. You Want To Build Customer Trust
Imagine that you are ordering a new pair of speakers online from a retailer you have never used before. Do you wonder what the specific features of the speakers are? Do you want to know what kind of computers they are compatible with?
If that online retailer has a video to answer these questions, you are much more likely to make a purchase. This is the exact same thought process that your potential customers have. Closely look at your product, and come up with common questions about it. Giving straightforward answers to crucial questions will build trust and the foundation of a strong client-customer relationship.
3. Text Is Getting Old These Days
Do you ever get tired of reading a long, wordy advertisement? Does this lead you to close the window and move on? Your potential customers do the exact same thing.
Those bland, repetitive text advertisements on Google and Facebook are simply bypassed because they do not stand out. However, you do need to make sure your videos are unique, short, and informative. A long-winded video with a confusing message is on par with a wordy, boring text advertisement.
Hiring a local SEO company will ensure that an effective video marketing campaign is carried out. SEO companies are experts in video marketing and understand how to reach a wide audience.
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