In this inaugural episode I wanted to talk about something that has been driving me crazy for the past few years working with small businesses. Many small businesses (and even larger businesses sometimes) engage in web development of their business website in a wrong way. It is rarely the case where marketing drives decisions to add features or make changes to the business website simply because neither business owner nor web developer have the knowledge necessary. Frankly speaking, they shouldn’t. They are not marketers, they are experts in their respective fields. Watch the video to see what I have to say about this, or read the transcript below. I throw in a few useful bits of information you can take away for your business in this video.
+ Transcript available on Lean Marketing blog:
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+ Learn how to trim marketing fat to run a lean, effective marketing campaigns at http://www.projectarmy.net/blog